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Tuesday, September 29, 2009

A new look for The Mercury

I know a lot of people read newspapers online these days, but there's a two big reasons to actually buy a copy of the The Mercury on Wednesday, Sept. 30.

The Mercury, a two-time Pulitzer Prize-winning newspaper, is unveiling a new look and refined content in tomorrow's print edition.

To celebrate the new changes to the print product, the newspaper is also including a historic 32-page keepsake section that features many historic front pages from the newspaper's nearly 80 years of covering Pottstown and the surrounding communities in Montgomery, Chester and Berks counties.

"We've been working on some changes here at The Mercury — a redesign planned to be unwrapped to readers on Wednesday," says Nancy March, editor of The Mercury. "Some months ago we decided we were about due for an upgraded look. Like a person wearing a hairstyle that went out of vogue in the ’70s, a newspaper can find itself showing age instead of style. We decided it was time to try on a new look and update our appearance. Call it a makeover."

For more about the newspaper's redesign, check out this recent column by March.

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