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Sunday, November 14, 2010

'Megamind' a mega-hit at box office

The DreamWorks computer animated feature "Megamind" topped the box office for the second weekend in a row, earning an estimated $30.1 million, bringing its two week total to nearly $90 million, according to BoxOfficeMojo.com

The comedy features the voice talents of Will Farrell, Tina Fey and Brad Pitt.

Although "Megamind" is bringing in a lot of extra income from higher 3D prices (64 percent of its business coming from 3D screens), some theaters have been discounting the normal $3 charge for 3D screenings to just 99 cents.

I was a bit surprised that "Skyline" did so poorly because it had a great trailer and alien-invasion movies tend to do much better. It opened at No. 4 with a paltry $11.7 million.

And no amount of hype could draw much of a crowd to "Morning Glory" featuring the 60-something leads of Harrison Ford and Diane Keaton plus the adorable Rachel McAdams. It took in less than $10 million in its first weekend.

From BoxOfficeMojo.com:
WEEKEND TOP 5 STUDIO ESTIMATES, NOVEMBER 12-14, 2010

Rank. Movie Title (Distributor)
Weekend Gross | Theaters | Total Gross | Week #

1. Megamind (Paramount (DreamWorks))
$30.1 million | 3,949 | $89.8 million | 2

2. Unstoppable (Fox)
$23.5 million | 3,207 | $23.5 million | 1

3. Due Date (Warner Bros.)
$15.5 million | 3,365 | $59.0 million | 2

4. Skyline (Universal)
$11.7 million | 2,880 | $11.7 million | 1

5. Morning Glory (Paramount)
$9.6 million | 2,518 | $12.2 million | 1

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